Ethical Persuasion is Dying

Everything you’re about to read you already know, I am just here to remind you.

Nothing on this Earth is alien anymore — not until you actually see an alien, lol.

Jokes aside, either you know this stuff or even better (not worse) you are about to realise you’ve always known it deep down.

Persuasion is the foundation of communication…

At first, you might think, "No, language and physical cues are the foundation."

But think about it for a second…

When you approach a stranger to start a conversation, don’t you need to persuade them that you’re even worth talking to?

Three things are true when it comes to human interaction:

1. You are always selling.

2. You are always persuading people.

3. You are doing it either ethically or unethically.

We judge others’ attempts to persuade us based on their intent.

Here’s the subconscious questioning: Is there mutual benefit? Are they actually helping, or just focused on taking? Are they telling the truth?

This is why I focused on reputation in the previous letter.

Your ability to sell to others determines your wealth

Whether you realise it or not, you are selling yourself every single day.

Your reputation is shaped by this ongoing process.

And here’s the truth: you’ll never make the kind of money you truly want without mastering sales and persuasion.

Yes of course, you could build wealth as an investor in financial markets (stocks, shares, trading crypto, etc.), but even then, at some point, you will have to persuade someone why they should give you more money.

The number one question you need to ask yourself when selling is this:

Am I persuading ethically?

Ethical vs. Unethical Persuasion

When you sell yourself (your time, effort, energy, or reputation), you’re signalling that you can make someone’s life easier.

When you sell a product or service, the same principle applies: you’re signalling that what you are offering will make someone’s life easier, better, or more enjoyable.

We don’t actually need to go into this much deeper, you already knew this, its nothing new.

But here’s the thing: Somewhere along the way, people have forgotten this.

Why do I think people have forgotten?

Look around the internet. Complaints are everywhere:

• “There’s no opportunity!”

• “The system isn’t fair.”

• “Inflation is too high!”

• “I’m not good at sales.”

Blah, blah, blah.

If you focus on solving people’s problems and becoming more persuasive, you will never lack opportunity.

Even unethical people understand this — they go out of their way to convince others they have solutions, even when they don’t!

What is unethical persuasion?

It’s simple.

If you knowingly sell something that makes someone’s life harder, diminishes their resources, or makes them miserable, you’re using unethical persuasion.

And here’s the harsh truth: If you do this, you suck. That’s what your customers will think of you when they realise they’ve been duped.

Unethical persuasion ruins reputations.

Judgment will come your way — from your customers, prospects, and eventually, yourself.

—

Takeaway:

People need to believe you can make their life easier, better or more enjoyable.

If you’re selling yourself, your product, or your service, your message should communicate genuine value.

It becomes unethical when you promise results you know you can’t deliver.

• Most people judge persuasion based on intent. You need to start with clear, honest intentions.

• Always ask yourself, "How am I making this person’s life better?" , "Would I buy from me? Would I trust me?"

Ethical persuasion is about creating genuine value and building trust.

Yes, it takes effort. Yes, it requires honesty. But the reward is worth it: a reputation you can be proud of and wealth that lasts.

So, I leave you with this question:

What are you doing today to ensure your persuasion aligns with your values?